dataset-item - CPA

73.11.11 - Full service advertising services

This subcategory includes: - provision of the full range of advertising services, including planning, creation and execution services, such as: • selection of media to be used • design of advertisements, illustrations, posters etc. • writing of scenarios for advertising movies, placement in media, planning (without production) of advertising objects or films • organisation of direct marketing or direct mail advertising campaigns

Core content note

This subcategory includes: - provision of the full range of advertising services, including planning, creation and execution services, such as: • selection of media to be used • design of advertisements, illustrations, posters etc. • writing of scenarios for advertising movies, placement in media, planning (without production) of advertising objects or films • organisation of direct marketing or direct mail advertising campaigns

Exclusion note

This subcategory excludes: - production and realisation of promotional or advertising motion pictures, see 59.11.12 - public relations services, see 70.21.10 - market research services, see 73.20.11 - photography services related to advertising, see 74.20.22

In scheme

CPA / 2014

Broader

73.11.1

Available formats

Representations of this data are also available in the following encodings:

About RAMON-LD

RAMON-LD is an experimental Linked Data implementation of the EUROSTAT RAMON registry.

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