dataset-item - CPA

70.22.13 - Marketing management consulting services

This subcategory includes: - advisory, guidance and operational assistance services concerning the marketing strategy and marketing operation of an organisation. Marketing management consulting assignments may deal with one or a combination of the following: • analysis and formulation of a marketing strategy • formulation of customer service programmes, pricing, advertising and distribution channels • sales management and sales staff training • organisation of marketing channels (sale to wholesalers or directly to retailers, direct mail, franchise etc.), package design and other matters related to the marketing strategy and operations of an organisation

Core content note

This subcategory includes: - advisory, guidance and operational assistance services concerning the marketing strategy and marketing operation of an organisation. Marketing management consulting assignments may deal with one or a combination of the following: • analysis and formulation of a marketing strategy • formulation of customer service programmes, pricing, advertising and distribution channels • sales management and sales staff training • organisation of marketing channels (sale to wholesalers or directly to retailers, direct mail, franchise etc.), package design and other matters related to the marketing strategy and operations of an organisation

Exclusion note

This subcategory excludes: - public relations and communication services, see 70.21.10 - advertising services, see 73.11

In scheme

CPA / 2014

Broader

70.22.1

Available formats

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About RAMON-LD

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